221B Tactical

221B is a rebrand project that will focus more on the civilian market and appeal to the everyday person. A modern approach was taken and a symbol was needed to use on products. Family, faith and freedom are three pillars the business is built on.

The B in the logo is created by combining an F and 3, referencing the three Fs – Family, Faith and Freedom. The symbol is used seamlessly with the logo text to gain recognition with the customer base. Once recognition is established, the symbol can be used by itself.

The previous brand color was a vibrant red which can be very aggressive when used with black. The orange used is more on the yellow side and is associated warmth and energy. Yellow-orange represents excitement, enthusiasm, and happiness. It is a great color that will attract a larger audience and fit into a wide variety of products. This lighter orange will look really sharp when paired with black or white.