Caprock Classic Car Show

The Caprock Classic Car Club puts on a classic car show in Lubbock, Texas every year. The logo changes every year and the club chooses 3 cars to be highlighted. The logo and cars are incorporated into all the marketing materials. Which include posters, signs, and t-shirts.

The theme is retro drive-in. So, classic sign shapes were used to evoke a retro feeling and the car club’s logos were used to keep the color palette consistent.