Eureka County

Rebrand

Eureka County rebranded to reach a wider audience and appeal to a younger demographic. They wanted a clean, modern logo that will be recognizable at any size.

Audience:
24-60 years old, male & female, $50-150K household income

Strengths:
Outdoor recreational activities
Architecture & History
Cowboys, Ranchers, Farmers & Mining

Purpose:
Rebrand to focus more on the outdoor activities Eureka County has to offer

Aesthetic:
Clean, Modern, Outdoors