MMA Range Day

MMA Range Day is an event that brings 2A companies and MMA fighters together to combine the two industries. The event was the brainchild of John Bartol, he was always thinking of innovative ways for 2A companies to get their products in front of new customers since they cannot use social media, tv or radio to advertise.

A logo was created and then social graphics were designed to advertise the event to the MMA community. A dark rough texture background was used to appeal to both sides. Red and white were used because they are strong and aggressive colors when combined. Step and repeat banners were created for the brands to have at their bays and get content photos with the fighters. Tear drop banners were made to mark the path up to the event.

We also did the planning for the event. This entailed ordering marketing materials, organizing each brand’s products, contacting the range to reserve space, shade tents, tables, and chairs. Preparing materials months and weeks prior to the event to make sure everything ran smoothly. The day of we kept the schedule moving so there wasn’t too much down time at any point.