Tec-Shield Elite

Tec-Shield Elite is a liquid that cleans and protects sporting equipment. They needed a rebrand to appeal to a larger market and stand out from the competitors. A clean, modern logo was chosen that uses a monogram in a shield shape. Bright complimentary colors were chosen so the product would stand out on the shelf against the “old dusty” brands.

Labels in multiple sizes were created for blue bottles. Yellow/gold was used for the civilian market and teal was used for the military.