Special Occasion Hair & Makeup
Rebrand
Special Occasion Hair & Makeup is re-branding to attract more of their upscale clients who need hair styling and make services for weddings and photography purposes.
Audience:
24-55 years old, female, $80K+ household income, professionals
Strengths:
Professional service
Experienced and established business
Morning of concierge services, anticipating client’s needs
Purpose:
Re brand to focus more on professionals, move more into studio work
Aesthetic:
High End, Classic, Modern, Timeless, Elegant
